Fewer address errors. Fewer cart abandonments. More conversions.
We optimize your checkout process through a symbiosis of intelligent Google Maps APIs and intuitive UI/UX design.
Are you familiar with these e-commerce cost drivers?
The checkout process determines success in e-commerce. But it's also where the biggest sources of error lie, costing your company real money.
- High abandonment rates: 70% of all shopping carts are never completed (Baymard Institute, 2024). The most common reason: unnecessarily complex and unclear forms.
- Costly address errors: Industry-wide, up to 5% of all addresses are incorrect. For bulky goods (like carpets or furniture), this results in costs of €35-70 per failed delivery for shipping and returns management.
- High service overhead: Every manual address correction ties up your customer service team, costing you time and money. Time that is missing for scaling your business.
Our Solution: The Perfect Symbiosis of Technology and UX
We take a holistic view of the checkout process. Our expertise as a Google Premier Partner and as design specialists creates a process that is efficient and user-centric.
Intelligent Address Completion with Google Autocomplete
Your customers type just a few letters, and the Google Places API suggests the complete, validated address. This drastically reduces entry time and works reliably worldwide. The benefit: Faster entry, zero typos.
Real-time Address Validation with the Address Validation API
The Address Validation API immediately checks in the background if the address exists and is deliverable. Errors are detected and corrected. This stops failed deliveries before they even happen. The benefit: Actively prevent returns.
Intuitive UI/UX Design
Technology alone is not enough. Our UX experts design a process that guides customers to purchase with minimal clicks and maximum clarity. This demonstrably increases the conversion rate. The benefit: A shorter, clearer checkout journey.
Success Story: How benuta reduced address errors in the checkout by 60%
As a leading brand for rugs and home accessories, incorrect addresses were a major cost factor for benuta.
The Challenge: With up to 5% incomplete delivery addresses, the company faced high return costs and extensive manual rework in customer service.
The Solution: We developed a custom React component that seamlessly integrated Address Validation and Autocomplete into the checkout process for benuta's 16 European online shops.
The Compelling Result:
- 60% reduction in incorrect addresses (from 5% down to 2%)
- Significant relief for the customer service team
- Higher customer satisfaction due to a faster checkout and fewer failed deliveries
Your optimized checkout in 4 steps
We leave nothing to chance. From the initial potential analysis to monitoring, we guide you transparently through every step of our collaboration – always with the goal of reducing your costs and measurably increasing conversions.
- Potential Analysis: Identifying optimization opportunities in your checkout process
- Scope Definition Workshop: Jointly defining goals, project scope, features, and timeline
- Development & UX Design: Optimizing the checkout journey and implementing Autocomplete & Address Validation
- Go-Live & Monitoring: Technical launch support and defining the framework for further improvements
Your partner for data-driven e-commerce
Tomorrow's e-commerce demands flexible, data-driven, and customer-centric solutions. We provide the tools for this transformation.
- Technological Specialization: As a Google Cloud Premier Partner, we are experts in Google Maps, Google Cloud, and the integration into complex e-commerce systems.
- Customized Results: We don't deliver off-the-shelf software; we develop solutions precisely tailored to your system architecture and your markets.
- Trustworthy Partnership: We act as your strategic partner at eye level, from ROI forecasting to agile and seamless implementation.
Make your checkout your strongest conversion lever
Talk to our expert, Dennis Hoffmann. In a non-binding consultation, we will analyze your current checkout potential and outline a customized solution strategy.
Not ready for a consultation yet?
Then download our whitepaper, "E-Commerce 2025: The Potential of Data and Location Technology," and get inspired by the opportunities that data and location offer for e-commerce companies.
Download here