Detailed 3D maps offer a new dimension of visualization and user interaction. With technologies like Google's 3D Maps, Mapbox or Cesium, highly precise environments can be represented. Businesses benefit from realistic visualizations that make complex information intuitively understandable. But what possibilities does this technology offer, and in which application areas does it unfold its full potential?
More Than Just a Visual Enhancement
Traditional 2D maps are functional and efficient. However, when it comes to fostering a deeper understanding of spatial relationships, 3D offers a new level of representation. Users can explore maps from different perspectives, view buildings, terrain, and infrastructure from a realistic angle, and navigate intuitively through interactive features.
In urban planning, tourism, or city navigation, realistic 3D representations can significantly enhance the user experience. Dynamic views, zoom functions, and perspective shifts allow for flexible adaptation to individual needs. Additionally, extra data layers or time-dependent changes can be integrated to present complex information in a visually engaging way.
3D technology also offers valuable advantages for sporting events. 3D maps assist with navigation around event venues by visually guiding users to entrances, parking areas, or fan zones. In dynamic sporting competitions like the Red Bull X-Alps race, real-time 3D tracking solutions provide an entirely new form of spectator engagement. Position and movement data of athletes can be tracked live in a three-dimensional environment, allowing fans to experience the action from an immersive new perspective. This type of visualization not only increases interactivity but also enhances the overall event experience.
Technologies for 3D Maps: Google Maps and Alternatives
Google Maps offers a particularly realistic 3D representation with its Photorealistic 3D Maps. Google Maps’ 3D mesh model is based on high-resolution satellite images from Google Earth, providing an immersive experience reminiscent of modern video game visualizations. The integration into existing applications has been significantly simplified: with just a single line of code, a 3D map can be embedded in JavaScript.
One key advantage of Google Maps is the automatic integration of Places data, enhancing user orientation. Additionally, labels and points of interest can be selectively hidden to tailor the display to specific needs. However, there are limitations: the technology is not available in all cities and, in some cases, may distract from the core data. Check out our official Google demo of 3D Maps to learn more.
Beyond Google Maps, there are other solutions for 3D map visualization. Mapbox GL JS offers powerful 3D terrain rendering but has limitations in building visualization. CesiumJS, when combined with Google Maps' 3D Tiles, allows complete customization and is particularly useful for applications requiring highly configurable 3D scenes. However, Cesium demands deeper technical expertise and is more complex to implement than other solutions. We have also developed an official Google demo for this technology.
As one of the first certified Cesium Developer companies in Europe, Ubilabs has extensive experience in developing and implementing Cesium-based applications. Furthermore, we have been a long-standing Google partner specializing in location-based services and have successfully implemented numerous applications based on the Google Maps Platform. Our expertise enables us to create highly customized 3D map solutions tailored to the specific needs of our clients.
For specialized data visualizations, Deck.gl can be an alternative, particularly in combination with 3D tile layers and special effects.
Use Cases: How Companies Successfully Utilize 3D Maps
Ski Slope Visualization for TechnoAlpin
For TechnoAlpin, we developed an interactive 3D map module that enables ski resort operators to plan more precisely. In addition to a detailed visualization of ski slopes, a real-time data system was integrated to display current snow depths. One of the biggest challenges was implementing the 3D models of snow cannons, which are based on the original production models. The data is presented in an optimized map component that allows for intuitive navigation and efficient decision-making.
The new map module not only enhances visualization but also provides significant added value for ski resort management. The clear representation enables operators to monitor slope conditions in real time and control snowmaking more effectively. This expansion has significantly improved the efficiency of planning processes.
Learn more in our blog article: SnowMaster – 3D Visualization for Ski Resorts.
Virtual Stadiums for the 2024 Men's European Football Championship
For the 2024 Men's European Football Championship, we developed an application that visualizes all German stadiums in 3D. Football fans can get a detailed impression of the surroundings before their arrival, plan their travel routes, and immerse themselves in the event through an interactive representation.
This technology impressively demonstrates how 3D visualizations can enhance the user experience in event planning, making navigation and preparation more intuitive and engaging.
Real-Time Tracking for the Red Bull X-Alps Race
At the Red Bull X-Alps adventure race, large amounts of data had to be processed in real-time and visualized in a way that was easy for spectators to understand. To implement the tracking of the 32 participating athletes on an interactive 3D map, we combined Google Cloud with Google Maps. The athletes were equipped with GPS devices that transmitted position data at short intervals. This information was processed in real-time on the map, allowing viewers to follow the race live.
In addition to pure position tracking, we integrated further data points: movement data was analyzed to automatically calculate rankings and daily statistics. Depending on the mode of movement—on foot or by paraglider—different symbols were used to improve user orientation. Thanks to the powerful cloud architecture, the application maintained stable performance, even with high traffic during particularly exciting race segments.
For the full blog article on Red Bull X-Alps 2023, click here.
Interactive 3D Christmas Game
For our Christmas mailing 2024, we developed an interactive browser application that combines technology, creativity, and festive spirit. In this game, users help Santa collect lost wish lists and fly through stunning 3D worlds with a paper airplane.
The application is fully based on the Google Maps Platform, utilizing all available 3D features to create a realistic and immersive environment. Whether flying over Hamburg, Munich, San Francisco, or the snowy Dolomites, the photorealistic 3D landscapes, combined with a wintery atmosphere featuring snowfall and festive background music, provide a unique experience.
With this application, we demonstrate how Google Maps 3D Maps can be used creatively to design interactive experiences—directly in the browser, without the need for external applications.
For year-round Christmas spirit: Try out our 3D application now!
3D Visualizations in Tourism
The tourism industry is increasingly using 3D maps to offer potential customers an immersive experience. Virtual hotel tours allow travelers to get a preview of their accommodation. City visualizations from a bird’s-eye view make orientation easier and assist in travel planning.
3D Maps: New Opportunities for Businesses
3D maps are more than just a visual gimmick – they open up new possibilities for interactive and intuitive user experiences. From realistic city views and detailed terrain models to dynamic real-time tracking solutions, numerous application areas emerge. Companies that invest in innovative mapping solutions can not only make their products and services more appealing but also gain valuable insights from complex data.