The future – moved by data
Few things have evolved so rapidly in recent years as mobility. Without location-based data, these developments would scarcely have been possible. With the power of data and location technology, we help businesses to design their mobility systems more efficiently and more sustainably – for smart ecosystems, intermodal travel offerings, and needs-optimized fleet management.
How location intelligence makes mobility smarter
Taking a car-share to the subway or going to the office by e-scooter. And using ride-hailing to go home after a party. How we move about from A to B in a city changes fundamentally and fast. Mobility as a Service (MaaS) plays a key role here, particularly in regard to smart, livable cities. What started ten years ago with a couple of pioneer projects is today a wide diversity of car, bike and scooter-sharing services. Providing mobility on time and according to need: a decisive growth market of the future.
This new mobility concept is driven by location intelligence: refined, highly-evolved technologies that enable the smart exploitation of location-based data. By evaluating, say, movement data, information can be obtained about where mobility offerings should be available, what people need them for and how they must be provided. A development that brings sustainable improvements to both mobility and to the cities we live in.
Users and providers in motion
New mobility improves more than just the quality of life in the city. It also offers people better and increasingly sustainable means of moving forward. At the cutting edge of the mobility transition are companies that adapt their sharing offerings to the pulse of the times and optimize them continually. Modern service providers that personalize their on-demand services because they know and understand their customers well. They know how users behave and can respond rapidly. And thereby, using location-based data, create real competitive advantages – from extending their original zone of operation through to global expansion.
We have used location intelligence to assist a leading carsharing provider to detect and understand the utilization of its fleet better and to improve their offering accordingly. And this, in turn, pays off for users as well: better services, more provision and better quality of life in the city.
Data helps get companies up and running
Well-curated data is valuable. Firstly because it allows reliable analyses and forecasts to be made. And secondly because it provides the ideal basis for bringing service into harmony with need, thereby improving customer satisfaction. But data insights also help companies become more innovative and function more cost-effectively. This may be by the use of visualizations, interactive maps or digital dashboards – and in all cases, location intelligence can do much more yet for business success in the mobility sector:
Free-floating sharing:
Understand fleet utilization at specified times
Focused expansion of zone of operation and optimized operation
Plan in external factors such as weather or events
Reward user behavior and so increase utilization
Make forecasts for utilization in the near future
Plan optimal distribution of fleet in the zone of operation
Develop tailored improvements to services for users
Ride hailing:
Predict demand
Intelligent combining of journeys
Routes optimized to suit current traffic situation
Intermodal concepts:
Coordinate multiple mobility services
Enable comparisons between different providers
Understand the various different user groups
Electromobility:
Visualization of charging network
Route planning specific to electric vehicles
Display range and reachability on maps
