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New Mobility

The future – moved by data

Few things have evolved so rapidly in recent years as mobility. Without location-based data, these developments would scarcely have been possible. With the power of data and location technology, we help businesses to design their mobility systems more efficiently and more sustainably – for smart ecosystems, intermodal travel offerings, and needs-optimized fleet management.

Mobilität: Location Intelligence

How location intelligence makes mobility smarter

Taking a car-share to the subway or going to the office by e-scooter. And using ride-hailing to go home after a party. How we move about from A to B in a city changes fundamentally and fast. Mobility as a Service (MaaS) plays a key role here, particularly in regard to smart, livable cities. What started ten years ago with a couple of pioneer projects is today a wide diversity of car, bike and scooter-sharing services. Providing mobility on time and according to need: a decisive growth market of the future.

This new mobility concept is driven by location intelligence: refined, highly-evolved technologies that enable the smart exploitation of location-based data. By evaluating, say, movement data, information can be obtained about where mobility offerings should be available, what people need them for and how they must be provided. A development that brings sustainable improvements to both mobility and to the cities we live in. 

New Mobility

Users and providers in motion

New mobility improves more than just the quality of life in the city. It also offers people better and increasingly sustainable means of moving forward. At the cutting edge of the mobility transition are companies that adapt their sharing offerings to the pulse of the times and optimize them continually. Modern service providers that personalize their on-demand services because they know and understand their customers well. They know how users behave and can respond rapidly. And thereby, using location-based data, create real competitive advantages – from extending their original zone of operation through to global expansion.

We have used location intelligence to assist a leading carsharing provider to detect and understand the utilization of its fleet better and to improve their offering accordingly. And this, in turn, pays off for users as well: better services, more provision and better quality of life in the city.

Mobility and Data

Data helps get companies up and running

Well-curated data is valuable. Firstly because it allows reliable analyses and forecasts to be made. And secondly because it provides the ideal basis for bringing service into harmony with need, thereby improving customer satisfaction. But data insights also help companies become more innovative and function more cost-effectively. This may be by the use of visualizations, interactive maps or digital dashboards – and in all cases, location intelligence can do much more yet for business success in the mobility sector:

Free-floating sharing:

  • Understand fleet utilization at specified times

  • Focused expansion of zone of operation and optimized operation

  • Plan in external factors such as weather or events

  • Reward user behavior and so increase utilization

  • Make forecasts for utilization in the near future

  • Plan optimal distribution of fleet in the zone of operation

  • Develop tailored improvements to services for users

Ride hailing:

  • Predict demand

  • Intelligent combining of journeys

  • Routes optimized to suit current traffic situation

Intermodal concepts:

  • Coordinate multiple mobility services

  • Enable comparisons between different providers

  • Understand the various different user groups

Electromobility:

  • Visualization of charging network

  • Route planning specific to electric vehicles

  • Display range and reachability on maps

Successful projects:

  • Corona Mobility: Data visualization with heatmaps

    Lockdown measures are slowly being loosened - how does this affect our mobility behavior? In the first part of our Corona Mobility series we analyzed data sets up until week 13. Today we look at what has changed since the beginning of April – with new …

  • Corona Mobility: How we are moving through the pandemic

    #stayhome, #socialdistancing and #flattenthecurve: The extensive measures to restrict public life are having an effect - especially on mobility behavior. But how are people actually moving differently now? Together with our friends from MOTIONTAG, we analyzed …

What do you want to move?