Custom Location Intelligence Software & Map Applications
We develop high-performance mapping applications for e-commerce, smart cities, strategic planning and more. Leverage the technology that best suits your data.
Standard software quickly reaches its limits when data becomes complex and requirements are specific. We develop custom Location Intelligence applications that integrate seamlessly into your IT landscape. Whether it is Mapbox for high-end design, OpenStreetMap for full data control, or Google Maps for global coverage—we select the technology that drives your business forward.
Strengthening Branches & Optimizing Checkouts
Customers research online but purchase offline (ROPO effect). This journey often ends prematurely because inventory data is missing or branches are difficult to find. Furthermore, incorrect address entries in e-commerce checkouts lead to unnecessary cart abandonment and costly returns.
We bridge the gap between online shops and brick-and-mortar retail.
- Store & Product Finder: Display not just the location, but also local product availability in real time for measurably increased "Drive-to-Store" traffic.
- Checkout Optimization: We reduce friction in the shopping cart and ensure valid delivery data through intelligent address validation and autocomplete.
Strategic Planning & Real-Time Situational Overviews
Decisions on site selection (e.g., for fire stations or logistics hubs) are often based on static data or intuition. However, critical situations require real-time insights that rigid spreadsheets cannot provide.
We transform complex data streams into operational dashboards.
- Strategic Planning: Use accessibility analyses (isochrones) and risk assessments to find the optimal location for maximum coverage. A strong example is our site planning tools for fire departments.
- Real-Time Situational Overviews: Integrate live data (traffic, incidents, weather) into a central map to manage resources efficiently and minimize response times. Our real-time situational overview for the Düsseldorf Fire Department demonstrates how this works.
Visualize Data & Identify Connections
Companies collect vast amounts of geospatial data ("Big Data"). Standard BI tools often struggle with the volume: maps load slowly, lack visual appeal, and do not allow for interactive analysis within the browser.
We make millions of data points intelligible and high-performance.
- High-End Rendering: Using technologies like WebGL and deck.gl, we visualize massive datasets smoothly in the browser.
- Custom Data Viz: Whether 3D buildings, movement flows, or demographic heatmaps: We develop custom visualizations that reveal hidden patterns instantly.
Independent Technology Consulting: The Right Stack for Your Project
Requirements regarding design, data control, costs, and performance vary from project to project. That is why we do not rely on a single provider but take a technology-agnostic approach. We analyze your specific use case and implement exactly the mapping technology that best meets your goals—extended, if necessary, with high-performance layers like deck.gl for complex data visualizations.
Key Facts about Location Intelligence & Development
1. Does Ubilabs develop its own software products or custom solutions?
We specialize in custom software development. Unlike rigid off-the-shelf solutions (SaaS), which often require compromises, we develop applications tailored exactly to your business logic and IT infrastructure. We integrate location intelligence seamlessly into your existing systems (CRM, ERP, BI).
2. Which mapping technology is best for my company?
That depends on your use case. The Google Maps Platform is often the leader for maximum global coverage and POI data. If custom design and performance are the priority, Mapbox is a suitable choice. For full data sovereignty and independence, we rely on OpenStreetMap. We provide technology-agnostic consulting to find the optimal technology.
3. How secure is my sensitive corporate data?
Data protection is a top priority, especially in the public sector or with internal business data. We develop solutions where your sensitive data remains securely within your own infrastructure (or in a private cloud). Technologies like deck.gl also allow data to be visually rendered in the browser without having to send it to external map providers.
4. What exactly is "Location Intelligence"?
Location Intelligence (LI) refers to combining business data with geospatial data to make spatial relationships visible. By visualizing data on maps, patterns, trends, and relationships are identified that remain hidden in pure spreadsheets - from supply chain optimization to strategic site planning.
5. How does a project with Ubilabs work?
We usually start with a discovery workshop to understand your requirements and data structures. Afterward, we often develop a prototype (PoC) to validate technical feasibility before moving into the agile development of the final application. This minimizes risks and guarantees fast results.