Location Intelligence: More successful thanks to geodata
Imagine that you knew today who needed your product tomorrow. And exactly where your supply chain snags. How your hotel can be found faster online. Or why so many online customers abort their purchases when they enter their addresses. And imagine that you had all this information provided in an easy-to-see format with tailored solutions for your problem. Welcome to the world of location intelligence.
Reach business objectives faster with LI
So what exactly is location intelligence (LI)? Put simply, it consists of gathering, enriching and analyzing location and movement data. This approach opens up many important insights for businesses, together with dependable bases for viable decision-making, since LI tools help to improve in-company efficiency and to strengthen business processes.
Use Google Maps professionally
Whether logistics and transportation, tourism, real estate, insurance and banking, or retail and e-commerce, interactive maps are important levers for optimizing internal and external processes, gaining greater visibility, and securing competitive advantages.
Mobility provides data. Data provides better mobility.
How can companies or cities make use of spatial data? Whether this is a municipality that wishes to optimize its bus and train scheduling or vehicle fleet owners seeking to expand, location data analyses help to ensure optimal utilization of fleets or transport connections, to expand zones of operation, to plan new locations and much more. Mobility providers from car-sharing through e-scooter sharing to ride hailing use our solutions, and so do cities and municipalities.
Making logistics processes smooth
What would our increasingly complex and ever faster-moving world look like without logistics? It’s hard to imagine; after all, society and the economy depend on reliable goods transportation and efficient delivery networks.
Knowing your customers means doing better business
Many retailers already have an immense body of data. Yet not all of them systematically exploit the enormous potential that this data offers. Such as delivering valuable insights into business processes and information on how customers behave when making purchases.
Location data for an unforgettable vacation
Where is the best beach tucked away? Where are the most interesting sights? And which restaurants are a real insider’s tip? Important information that scores hotels and travel providers points with their customers. But, if they wish to offer the best travel experience, being able to give the right directions to the accommodation and reliable information on the infrastructure and surroundings matters just as much.
When it’s all about location, LI is gold dust
What determines the value of a residential property? By its macro location – the area in which it is situated. And also the microlocation with the immediate surroundings. But potential purchasers want to know even more …
The most sustainable way to minimize costs and effort and to meet your own business requirements is to develop an individual tour planning tool. With a customized tool, you plan your tours for freight forwarding and field service efficiently and cost-saving.