Lisa Däumling (right) with her Ubilabs colleagues in front of the San Francisco skyline. Google dedicated one day solely to its partners – known as the Partner Summit. The Google Cloud Next 2018 took place in San Francisco's Moscone Center. The after-hours program at Google Cloud Next offered made for a lot of fun for Lisa Däumling and her colleague Kevin Krause a lot of fun.

Google Cloud Next '18 covered innovations and best practices for all major Google Cloud services. Our sales manager Lisa Däumling went over to San Francisco to get herself a first-hand Google Maps Platform news fix.

1. Google Cloud Platform integration

Google had already announced changes to its licensing model for the Google Maps APIs in July and has now implemented the new Google Maps Platform. The most important reason was of technical nature: The Google Maps Platform was integrated into the existing Google Cloud Platform, which makes handling the various Google Cloud services significantly easier (especially regarding reporting, administration of the API keys, and billing).

2. Improved customer service through standardization

Up until recently, the Google Maps model consisted of the Standard Plan and the complex prepaid license Premium Plan. These two license models have now been merged into the Google Maps Platform, focusing on improved customer service and customer-friendly handling: Every customer now basically pays the same fees for the services used and gets a free monthly quota of $200. Services are procured through Google partners such as Ubilabs, with customers benefitting from volume price tiers, convenient payment methods, as well as free certified consulting

3. Industry Solutions: Built for enterprises

With the migration to the Google Maps Platform, Google once again focuses on its strengths regarding the Google Maps APIs – unique data, high-quality maps and satellite images, real-time and historical traffic data – and bundles up these services in so-called Industry Solutions in line with market requirements. A first range of solutions is already available (Ride Sharing & Delivery, Asset Tracking for Logistics & Transport, and Gaming) and in use by clients such as Lyft, Grab, and Jurassic World Evolution.